Posts Tagged ‘Local’


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Business Resolutions for the New Year

Written by Elizabeth Engelman
December 12th, 2011

The New Year means a fresh start. A way to look at your business in a new way where everything is possible. Even if you don’t need a complete business makeover, the New Year is the perfect time to make meaningful and lasting business resolutions.  Here are some ideas for a successful 2012.

 

Social Media Marketing

Social media is everywhere these days, helping businesses attract new customers and keep regulars interested. It doesn’t take much to get your business into the social scene where opportunities are limitless. You’re reading a blog online, so that’s a good start. Creating a Facebook Fan Page for your business is an easy way to get your name out there. Four Square and Google Places help keep your business in circulation when customers mention they went to your establishment. Connecting with your customers on the web is the easiest way to get them in the door. Aim for joining one social networking site a month.

 

Customer Appreciation

Of course you appreciate your customers! In 2012, make sure they know how much. Don’t just create a punch card and call it a day. A loyalty program should be tailored to your business’ vibe. Show your frequent customers and biggest fans  you care and value their business in small and large ways. You can go a more traditional route by offering a free menu item or meal, or try something extra special, like hosting specific events exclusive for loyal customers. Get feedback from your customers on what kind of loyalty benefits they would most enjoy.

 

Continue Going Local

Going local and seasonal has been a trend for the past few years and is not going away anytime soon. Take advantage of the trend and really make it work for your business by making new connections with local farmers and vendors. Turn seasonal foods or local delicacies into spotlight dishes on your menu. Keep your customers in the know by featuring on your menu a local farm, bakery or other neighborhood food provider every month. This makes your customers feel like a part of a positive experience while getting conversation about local businesses flowing.

 

New Menu Items

Don’t panic. This doesn’t mean you have to go crazy and throw out all your prized and popular dishes.  By creating just one or two new enticing menu items, or tweaking your favorites by adding appetizing, new ingredients, you can keep customers interested and create buzz. Spice up your cocktail list as well. Create a new signature drink that reflects your location or clientele. Add personal stories to the menu about certain dishes. By writing about how a dish was conceived, or what inspired it, you can get customers to try dishes they may never have ordered before.

Share some resolutions your business has for the New Year in our comment section. We would love to hear from you!