Dry Orange Marmalade Martini

Refreshing and Rad Cocktails!

Written by Lauren Zeleniak
August 12th, 2014

By featuring a selection of exotic ingredients, you can rejuvenate your cocktail menu. These adventurous recipes are sure to delight guests. Also consider incorporating your own flare by infusing your establishment’s theme in to the drinks below.

 

Refreshing Kiwi Smash

Highlight the bright essence of ripe kiwi and lemon in your alcoholic beverages to add a lively addition that is sure to exceed diners’ expectations. Muddle fruit with fine white rum and serve in a high ball glass or tumbler to showcase the vibrant ingredients.

 

Ingredients

  • Lemon or Kiwi slices
  • White Rum
  • Lemonade

 

 

Strawberry Sriracha Margarita

Intensify your guests’ dining experience by offering a red hot strawberry margarita. Blend juicy strawberries, ice and fine tequila with Sriracha until zesty and smooth. Present in a margarita glass with a salted rim.

 

Ingredients

  • Strawberries, hulled and chopped
  • Tequilla
  • Cointreau (or other orange flavored liquor)
  • Agave nectar
  • Sriracha
  • Ice

 

 

Dry Orange Marmalade Martini

Tie-in an orange twist to your cocktail menu with this refreshing and delectable martini recipe. The cohesion of vodka, juice and marmalade creates an explosion of citrus flavor. Shake and pour the ingredients into a stunning martini glass for visual inspiration that is sure to impress guests.

 

Ingredients

  • Grapefruit Vodka
  • Triple Sec Liqueur
  • Fresh Lime Juice
  • Dry Orange Marmalade

 

Let your creativity flow when crafting new cocktails for your bar menu! Rotate your drink selection often to allow guests the opportunity of sampling new beverages with each visit.

 

 

 

 

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Business Resolutions for the New Year

Written by Elizabeth Engelman
December 12th, 2011

The New Year means a fresh start. A way to look at your business in a new way where everything is possible. Even if you don’t need a complete business makeover, the New Year is the perfect time to make meaningful and lasting business resolutions.  Here are some ideas for a successful 2012.

 

Social Media Marketing

Social media is everywhere these days, helping businesses attract new customers and keep regulars interested. It doesn’t take much to get your business into the social scene where opportunities are limitless. You’re reading a blog online, so that’s a good start. Creating a Facebook Fan Page for your business is an easy way to get your name out there. Four Square and Google Places help keep your business in circulation when customers mention they went to your establishment. Connecting with your customers on the web is the easiest way to get them in the door. Aim for joining one social networking site a month.

 

Customer Appreciation

Of course you appreciate your customers! In 2012, make sure they know how much. Don’t just create a punch card and call it a day. A loyalty program should be tailored to your business’ vibe. Show your frequent customers and biggest fans  you care and value their business in small and large ways. You can go a more traditional route by offering a free menu item or meal, or try something extra special, like hosting specific events exclusive for loyal customers. Get feedback from your customers on what kind of loyalty benefits they would most enjoy.

 

Continue Going Local

Going local and seasonal has been a trend for the past few years and is not going away anytime soon. Take advantage of the trend and really make it work for your business by making new connections with local farmers and vendors. Turn seasonal foods or local delicacies into spotlight dishes on your menu. Keep your customers in the know by featuring on your menu a local farm, bakery or other neighborhood food provider every month. This makes your customers feel like a part of a positive experience while getting conversation about local businesses flowing.

 

New Menu Items

Don’t panic. This doesn’t mean you have to go crazy and throw out all your prized and popular dishes.  By creating just one or two new enticing menu items, or tweaking your favorites by adding appetizing, new ingredients, you can keep customers interested and create buzz. Spice up your cocktail list as well. Create a new signature drink that reflects your location or clientele. Add personal stories to the menu about certain dishes. By writing about how a dish was conceived, or what inspired it, you can get customers to try dishes they may never have ordered before.

Share some resolutions your business has for the New Year in our comment section. We would love to hear from you!

Bar Trends 101

Written by Elizabeth Engelman
October 28th, 2011

Whether your bar’s atmosphere is laid back or energetic, drinks help set and enhance the mood. Read on for five trends that help bring in business and start a buzz.

 

Mini Drinks & Tastings: When it comes to the latest in restaurant trends, small means big—profits, that is. Serve bite-size versions of full-size entrées and let guests create their own cuisine combinations. Accompany your mini eats with mini tastings from a variety of alcoholic beverages, from ultra-light lagers to cava sangria.

 

Wine/Beer & Food Pairings: Encourage customers to try something new while adding a dash of entertainment to any meal. Give patrons a mini-lesson in flavor mixing by explaining your food and drink pairing process. Introduce new customers to a new favorite drink to match their favorite fare.

 

Tea-Infused Libations: Colder weather means hotter drinks. Alcoholic teas can liven up afternoon tea time or warm up the night crowd on a chilly evening. Give your customers a new way to stay warm by making the brewing process part of the experience. With all the various flavors of tea available, the combinations are endless.

 

Classier Non-Alcoholic Drinks: Non-alcoholic versions of popular mixed drinks let designated drivers and other non-drinkers join in on the fun. Just because these drinks aren’t fermented doesn’t mean they should lack pizzazz. Serve creative concoctions with interesting garnishes to keep the atmosphere fun and festive.

 

In-Season Drinks: Tastes change with the seasons, and seasonal fare can boost your alcoholic beverages in creative and unexpected ways. With the fall weather in full effect and winter right around the corner, it’s time to revamp your signature cocktails with in-season produce such as pomegranates, apples, squash, figs, pears—and of course, pumpkins. Mix in purees and add garnishes to give standard drinks an intriguing twist.