Customer Profile: Pinnacle Peak Country ClubPosted by eCommerce Team
For over 8 years, Chef Tim has put together an array of remarkable and creative plates for members and guests. From comfort foods to elegant dishes, Chef Tim continues to satisfy appetites in a charming and memorable dining setting. We had the opportunity to interview Chef Tim about the extraordinary country club and his adventures as a chef at Pinnacle Peak.
Marketing Your Restaurant with Google Carousel
You may have noticed a change in the way Google is displaying search results for restaurants, hotels and other hospitality segments. While paid search engine ads typically appear in first position, the new visual carousel steals the spotlight for many hospitality-related searches.
What does this mean for your restaurant? It’s a golden opportunity to provide potential customers with a solid first impression and a chance to appear at the top of a search results page. Here’s how to optimize your establishment’s results to get listed and attract more customers.
What is the Google Local Carousel?
Now appearing at the top of many search results pages, the local carousel is a horizontal strip of images, reviews and business information. It displays up to 20 scrollable results in total, with 7-15 results at once, depending on browser size.
When performing broader local searches, organic results can be further modified by clicking on a carousel result. Example: “san diego restaurants”. Potential customers have the opportunity to learn more about your restaurant without performing an additional search. Refined first page search results include:
- Restaurant’s website
- Review sites with ratings for the establishment, such as UrbanSpoon, Yelp and Zagat
- Google Places for business page
- Google+ reviews
- Google map with panoramic interior view (if available)
The Importance of Photos
Imagery is the centerpiece of any restaurant marketing campaign, and it should be a focal point of your restaurant’s search engine optimization efforts. In the local carousel, images are generally pulled from Google+ and Google Business pages, and image quality plays a key role in ensuring your page’s photos are used. Google recognizes the quality of uploaded images, so opt for crisp, sharp images over blurry, unclear ones.
But what if your restaurant has not created these pages? Then carousel results will display images found on partnering sites, such as Zagat and TripAdvisor. This is the first view potential customers will have of your restaurant, and photos could be out of date or unappealing. Take control of your carousel presence by uploading attractive images to your Google pages that represent your property at its absolute finest.
Haven’t set up your restaurant’s page yet? Or could yours be better optimized? Use this comprehensive tutorial for setting up a Google+ business page.
The Power of Reviews
Users can filter their carousel results by the starred review rating, making online customer feedback even more valuable. Carousel placement is also affected by the number of Google user reviews a restaurant has, so encourage happy customers to log on to their Google+ accounts and write a review of your restaurant. Entice participants by offering an incentive, such as a free appetizer or dessert on their next visit with proof of review.
Whether a review is positive or negative does not give weight to your results ranking, but it could sway the opinion of potential customers. If your establishment has received negative reviews, here is one surefire method to get better restaurant reviews.